Made in Australia using vegan-friendly, plant-based ingredients, Greendragon sports cream was developed over 12 years. Ready to launch to market, founder and esteemed sports therapist Ian Blewitt engaged Studio Friday to create a retail brand that would stand out from typical heat creams. We designed an iconic logo that translates across all marketing touchpoints in the journey of the consumer, including packaging, website and merchandise. For greater communication clarity, we use key brand messaging and a factual tone of voice to educate and inform Greendragon consumers.
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